The gesture of not finding the wallet turns into a dance. Offering the Salvaeuro Menu is the only way to stop it.
Background
In Italy going out for dinner is getting more and more expensive. Except at McD's. Salvaeuro at €4.95 is the most affordable menu ever.
Insight
We all have one: that friend who, when it's time to pay, pretends not to find his wallet.
Idea
The Salvaeuro Menu is so affordable that paying for it is a pleasure, even treating the friend who always tries to avoid paying.
+772,44%
vs 2024
Organic Reach
+1.483%
vs 2024
Organic Interaction
+247%
vs 2024
Positive sentiment
BOARD
The choreography was created by Carlos Diaz Gandia, the most famous choreographer of the web who, together with a team of influencers, made it go viral on social media. Users fueled the hype, replicating the dance and turning the “offering Salvaeuro” gesture into a trend.